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<p>Our Review of Gaming Machines and Social Responsibility looked at the evidence
and protections around gambling advertising. A major survey of evidence by Per Binde,
published in 2014, found the impact of advertising on the prevalence problem gambling
was likely to be rather small, as one factor among many which make up the environment,
although it identified areas for further research. Significant research has been commissioned
by GambleAware into the impact of gambling advertising on children, young people and
those vulnerable to harm. This is due to be completed next year.</p><p> </p><p>The
Gambling Commission carries out an annual survey of gambling behaviour among 11-16
year olds in Great Britain. In 2016 and 2017 this found that there was little evidence
of a direct influence of advertising on gambling activity, with 1% of young people
in the survey saying advertising prompted them to start gambling or increase the amount
they gamble.</p>
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